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Funding Ceiling per Application

Each application should cover expenditure related to one promotion activity.  The maximum amount of funding support for each successful application is 50% of the total approved expenditure incurred by the applicant enterprise or $100,000, whichever is the less.  The amount of funding support for video/product shooting and editing services for each application will be no more than the total amount of government funding approved for all other eligible expenditure items under the same application, i.e. capped at 50% of the total approved government funding per application.

Cumulative Funding Ceiling per Enterprise

There is no limit on the number of applications by an enterprise for funding support under EMF.  However, each enterprise may receive funding support under EMF up to a cumulative limit of $800,000 and a maximum of 50% of the cumulative limit may be used for applications relating to setting up/enhancing the corporate website/mobile application owned by the applicant enterprise.

Applicant enterprises may obtain online a full record of their applications and available funding balance under EMF by keying in their Business Registration numbers and any one of its application numbers via the function of “Enquiry on Previously Approved Applications / Application Status / Applicant's Available Funding Balance” on EMF website.

 
Last Revision Date : 29 June 2021