Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD122004
English Title :
Promote Hong Kong branding through HKTDC Design Gallery on the Mainland
Chinese Title :
利用香港貿發局「香港‧設計廊」於內地推廣香港品牌
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) 3 opening ceremonies (80-100 participants each) for major Design Gallery initiatives.
(ii) 3 educational seminars/workshops (20-30 participants each) on brand building and experience sharing.
(iii) 3 – 5 media activities inviting major lifestyle media and journalists to visit Hong Kong and interview with participating brands.
(iv) 3 – 5 thematic promotions/showcases on Hong Kong branding and original designs (featuring 10-30 brands each time) in shopping malls.
(v) A series of advertisement on Hong Kong brands in popular shopping centres, MTR stations, newspapers, lifestyle magazines and social media channels.
Project Duration (Months) :
36
Commencement Date :
01/12/2012 (dd/mm/yyyy)
Completion Date :
30/11/2015 (dd/mm/yyyy)
Grantee :
Hong Kong Trade Development Council
Collaborating Organisation(s) :
Implementation Agent(s) :
Fund Approved :
HK$ 5,000,000