Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD122011
English Title :
“Quality Appliances – HK Appliances” - Building up the image of good quality and safe Hong Kong electrical appliances through a series of promotion activities
Chinese Title :
“優質家電 – 香港家電”– 透過一系列推廣活動，提昇香港家電在中國消費者心目中的優質及安全形象
Target Sector :
Electronics
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A website to provide information of products under the “Quality Appliances – HK Appliances” Alliance to the Mainland consumers.
(ii) A social media marketing campaign, including interactive mobile apps, banners on popular websites, promotion via forums and Facebook.
(iii) A “Home Appliances Safety and Selection Guide”.
(iv) A symposium on brand development, brand positioning, marketing strategy and e-business.
(v) Two roadshows in Guangzhou.
(vi) A “Quality Appliances – HK Appliances” showroom in Guangzhou.
(vii) Participation in two domestic sales trade fairs in the Mainland.
Project Duration (Months) :
25
Commencement Date :
01/06/2013 (dd/mm/yyyy)
Completion Date :
30/06/2015 (dd/mm/yyyy)
Grantee :
Hong Kong Electrical Appliance Industries Association Limited
Collaborating Organisation(s) :
Federation of Hong Kong Industries - Electrical and Optical Product Group
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 3,462,300