Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD122015
English Title :
“HK Quality LED” – a campaign to leverage on “Hong Kong Qualified and Tested” branding to broaden the exposure of Hong Kong LED Industry’s SME in the Mainland through exhibitions and business matching.
Chinese Title :
“香港優質LED”–通過内地展覽會和内地LED產業配對會推廣“香港品質認受與驗證”品牌以提升香港LED產業中小企的知名度。
Target Sector :
Electronics
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A kickoff seminar to introduce “Hong Kong Quality LED” campaign to Hong Kong LED companies.
(ii) A HK LED industry promotion pamphlet to be published and distributed in a promotion seminar.
(iii) A “Hong Kong Pavilion” to be set up in “Guangzhou Lighting Fair” (2013 and 2014), “Shanghai Building Fair” (2014) and “Beijing China Intelligent Building and Smart Home Expo” (2015) and distribute add-on brochure/directory to introduce HK LED Industry and related support services and standards adopted.
(iv) Post-event workshops for experience sharing and a report to consolidate the result.
(v) A final project report containing the summary of outcome and experience of the Hong Kong Pavilion
(vi) A project website containing the project activities and relevant information for free access.
Project Duration (Months) :
36
Commencement Date :
01/12/2012 (dd/mm/yyyy)
Completion Date :
30/11/2015 (dd/mm/yyyy)
Grantee :
The Hong Kong Electronic Industries Association Limited
Collaborating Organisation(s) :
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 2,534,040