Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD122017
English Title :
Assisting Hong Kong brands to Explore Southern Fujian Market through Organizing “Xiamen Hong Kong Brand Festival” Serial Activities
Chinese Title :
舉辦「廈門香港品牌節」系列活動以協助香港品牌拓展閩南市場
Target Sector :
Enterprises in general
Project Objective :
Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A showcase gallery at the “2013 Hong Kong Trendy Products Expo, Xiamen” to display products of Hong Kong enterprises.
(ii) A business networking meeting in Xiamen to explore business opportunities between Hong Kong enterprises and Mainland companies.
(iii) A survey on the preferences and spending pattern of Xiamen consumers.
(iv) A roadshow in Xiamen to promote the “2013 Hong Kong Trendy Products Expo, Xiamen” to local consumers.
(v) Six thematic performances to promote the life style of Hong Kong brands.
(vi) A publicity campaign including media briefing and advertisement on newspapers and magazines.
(vii) A set of promotional materials including leaflet, brochure and souvenir.
(viii) A project website to promote and update the project activities.
(ix) An experience sharing seminar in Hong Kong to disseminate the findings of the survey.
Project Duration (Months) :
11
Commencement Date :
01/11/2012 (dd/mm/yyyy)
Completion Date :
30/09/2013 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 4,542,750