Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD124005
English Title :
Promote Hong Kong branding through HKTDC Style Hong Kong Shows in Qingdao and Changsha
Chinese Title :
利用香港貿發局在青島及長沙舉辦的「香港時尚購物展」於內地推廣香港品牌
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Joint promotion campaign with Qingdao International Beer Festival (e.g. road shows and promotional booths, etc.) to promote the Style Hong Kong Show in Qingdao.
(ii) Road shows at theme parks and shopping malls in Changsha and distribution of printed supplements to promote the Style Hong Kong Show in Changsha.
(iii) A series of promotional activities, including above-the-line media promotions, media activities (e.g. press conference, press tours and interviews, etc.), product displays and two videos featuring the participating companies to enhance brand image.
Project Duration (Months) :
8
Commencement Date :
01/05/2013 (dd/mm/yyyy)
Completion Date :
31/12/2013 (dd/mm/yyyy)
Grantee :
Hong Kong Trade Development Council
Collaborating Organisation(s) :
Implementation Agent(s) :
Fund Approved :
HK$ 3,855,780