Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD124007
English Title :
To promote the image of “High End Intimate Apparel Sourcing Service Provider” in intimate apparel industry to enhance domestic sales in the China market
Chinese Title :
推廣內衣業的「高端內衣採購服務提供者」的形象，以提昇內銷市場的佔有率。
Target Sector :
Textiles and clothing
Project Objective :
Upgrading & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Hong Kong Intimate Apparel Pavilions to be set up in “China (Shenzhen) International Brand Underwear Fair”, “Interfiliere Shanghai 2013”, and “Interfiliere Shanghai 2015” to demonstrate the strength of Hong Kong intimate apparel industry in supply chain management and showcase their latest products, design and manufacturing technology.
(ii) A sourcing guide book to summarise the current development of intimate apparel industry in Hong Kong and categorise the Hong Kong suppliers.
(iii) A promotion leaflet on the Hong Kong’s intimate apparel industry.
(iv) A video programme to promote Hong Kong’s intimate apparel industry.
Project Duration (Months) :
30
Commencement Date :
01/06/2013 (dd/mm/yyyy)
Completion Date :
30/11/2015 (dd/mm/yyyy)
Grantee :
Hong Kong Intimate Apparel Industries’ Association Limited
Collaborating Organisation(s) :
Textile Council of Hong Kong Limited
Federation of Hong Kong Industries
The Hong Kong General Chamber of Textiles Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 3,742,920