Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD124010
English Title :
Encourage Hong Kong enterprises to obtain quality assurance for their products/services under the "Hong Kong Q-Mark Scheme"; boost public recognition of "Hong Kong Q-Mark" in the Mainland market in order to facilitate the Hong Kong products concerned in domestic sales and serving Mainland customers
Chinese Title :
透過鼓勵香港產品/服務企業申請「香港Q嘜」認證， 提升質量保證；並在國內推廣Q嘜 ，協助香港品牌內銷及服務內地旅客
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Two promotion pavilions at major Mainland consumer product and food fairs to promote “Hong Kong Q-Mark”.
(ii) Three half-day seminars to assist Hong Kong companies gain knowledge on branding, testing and certification, and quality enhancement, etc.
(iii) A product testing and service standard assessment support scheme to assist at least 50 Hong Kong companies to apply “Hong Kong Q-Mark”.
(iv) Two 3-day roadshows in Guangzhou.
(v) An e-Centre to disseminate the project information and promote the brands certified under “Hong Kong Q-Mark”.
(vi) A social media publicity campaign to promote “Hong Kong Q-Mark” and the certified brands in the Mainland.
Project Duration (Months) :
30
Commencement Date :
01/08/2013 (dd/mm/yyyy)
Completion Date :
31/01/2016 (dd/mm/yyyy)
Grantee :
Federation of Hong Kong Industries
Collaborating Organisation(s) :
Federation of Hong Kong Industries - Hong Kong Q-Mark Council
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 4,185,945