Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD124016
English Title :
Study of the Supply Chain of Fast Moving Consumer Goods in Guangdong
Chinese Title :
「廣東快速消費商品」的供應鏈研究
Target Sector :
Enterprises in general
Project Objective :
Domestic Sales
Project Nature :
Study/survey
Project Deliverables :
(i) A research study including distributors, manufacturers, wholesalers and agents of FMCG in Guangzhou, Shenzhen and Qingyuan.
(ii) An Interim Research Report covering findings on Shenzhen to be disseminated through FHKI website, eDM, notice and press release.
(iii) A Final Research Report covering the findings in Shenzhen, Guangzhou and Qingyuan to be disseminated through website, CD and press release.
(iv) 1,000 copies of a guideline.
(v) A press briefing and 3 sharing sessions to announce the research result.
(vi) A series of publicity to promote the research result via various trade associations, newspapers and magazines.
Project Duration (Months) :
17
Commencement Date :
15/07/2013 (dd/mm/yyyy)
Completion Date :
14/12/2014 (dd/mm/yyyy)
Grantee :
Federation of Hong Kong Industries
Collaborating Organisation(s) :
Implementation Agent(s) :
Jinan University
Fund Approved :
HK$ 2,049,930