Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD131007
English Title :
Exploring Mainland Toy Market for Hong Kong Toy Industry through Design, Upgrade and Branding
Chinese Title :
透過設計、轉型協助香港玩具業開發品牌，開拓內地玩具市場
Target Sector :
Toys
Project Objective :
Branding & Upgrading & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Four to five seminars to introduce current trend of domestic toy market.
(ii) Three to four workshops about the distribution and retail channels in the Mainland.
(iii) Three training sessions about rules and regulations governing the domestic toy market.
(iv) A 4-day study mission to Wuhan and Changsha to explore business opportunities.
(v) An 8-month campaign to showcase the OBM products at retail outlets and exhibitions in the Mainland.
(vi) A guidebook for Hong Kong Toy Industry.
(vii) A website to promote the project and disseminate the project deliverables.
(viii) A publicity campaign to promote the image of Hong Kong toys industry in the Mainland.
Project Duration (Months) :
20
Commencement Date :
01/09/2013 (dd/mm/yyyy)
Completion Date :
30/04/2015 (dd/mm/yyyy)
Grantee :
Federation of Hong Kong Industries
Collaborating Organisation(s) :
Hong Kong Trade Development Council
The Toys Manufacturers' Association of Hong Kong Limited
Federation of Hong Kong Industries - Hong Kong Toys Council
Implementation Agent(s) :
Fund Approved :
HK$ 3,213,540