Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD132003
English Title :
Assisting Hong Kong Brands to Explore Western China Market through Organizing “Chongqing Hong Kong Brand Festival” Serial Activities
Chinese Title :
舉辦「重慶香港品牌節」系列活動以協助香港品牌拓展中國西部市場
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A showcase gallery with a thematic zone in “2014 Hong Kong Trendy Products Expo, Chongqing” to display products of Hong Kong brands.
(ii) Six topical performances to promote the lifestyle of Hong Kong brands.
(iii) A training workshop to enrich the industry’s knowledge of branding and sales tactics in Western China.
(iv) Three interactive consumer panel discussions to understand Chongqing consumers’ preferences and perception of Hong Kong brands.
(v) A half-day study tour in Chongqing.
(vi) A seminar to disseminate the project results and share experience on domestic sales.
(vii) A publicity campaign including media briefing and advertisements in newspaper and magazines.
(viii) A series of promotional materials including leaflet, brochure and souvenir.
Project Duration (Months) :
11
Commencement Date :
01/11/2013 (dd/mm/yyyy)
Completion Date :
30/09/2014 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 4,629,150