Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD132010
English Title :
Bringing Hong Kong Watch and Clock Industry into the Chinese Domestic Market
Chinese Title :
引領香港鐘表品牌發展推廣至內銷市場
Target Sector :
Watches and clocks
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A Hong Kong Watch and Clock Brand Alliance.
(ii) A Hong Kong Watch and Clock Pavilion at the China (Hangzhou) International Watch Clock and Jewelry Business Conference and the China (Shenzhen) Watch and Clock Fair.
(iii) A roadshow of Hong Kong branded watches and clocks at Chongqing for around 10 days during National Day holidays in 2014.
(iv) Four seminars to provide Hong Kong watch and clock manufacturers with the key information on brand building, brand promotion and domestic sales.
(v) Two Hong Kong Branded Watch and Clock Yearbook (2014 and 2015).
(vi) A project website for promoting the project deliverables and free download.
Project Duration (Months) :
24
Commencement Date :
01/12/2013 (dd/mm/yyyy)
Completion Date :
30/11/2015 (dd/mm/yyyy)
Grantee :
Hong Kong Watch Manufacturers Association Limited
Collaborating Organisation(s) :
The Hong Kong General Chamber of Small and Medium Business Limited
The Professional Validation Council of Hong Kong Industries Limited
The Federation of Hong Kong Watch Trades and Industries Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 4,669,740