Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD133001
English Title :
Exploring B2B business opportunities in Mainland market through the promotion of industry collective image "Shoe Fountain – HK Fashion Footwear"
Chinese Title :
藉著推廣香港鞋業集體形象「履之泉 – 香港時尚鞋履」，拓展 B2B 內銷市場
Target Sector :
Footwear
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A showroom in Shanghai for Hong Kong footwear products
(ii) Five brand building workshops for Hong Kong footwear companies.
(iii) A booth in the China International Clothing and Accessories Fair (CHIC) 2014 in Beijing.
(iv) An experience sharing seminar.
(v) An album of Hong Kong footwear.
(vi) A video about Hong Kong footwear.
(vii) Three business matching events in Shanghai.
(viii) A series of promotional activities in B2B media.
(ix) A project information website.
(x) Shanghai Textile & Apparel Trade Fair (Autumn) 2014 & STA 2015 Shanghai Apparel and Trendy Lifestyle Promotion Week
Project Duration (Months) :
24
Commencement Date :
15/01/2014 (dd/mm/yyyy)
Completion Date :
14/01/2016 (dd/mm/yyyy)
Grantee :
The Federation of Hong Kong Footwear Limited
Collaborating Organisation(s) :
Hong Kong Designers Association Limited
Hong Kong Trade Development Council
The Hong Kong Chinese Importers' and Exporters' Association
Hong Kong Synthetic Leather & Metal Material Suppliers' Association Limited
Hong Kong Footwear Professionals Association
Hong Kong and Kowloon Shoe Trade Workers Union
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 4,204,800