Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD133004
English Title :
Assisting Hong Kong Brands to Explore Northeast China Market through Organizing “Harbin Hong Kong Brand Festival” Serial Activities
Chinese Title :
舉辦「哈爾濱香港品牌節」系列活動以協助香港品牌拓展中國東北市場
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A showcase gallery with a thematic zone in “2014 Hong Kong Trendy Products Expo, Harbin” to display products of Hong Kong brands.
(ii) Six topical performances to promote the lifestyle of Hong Kong brands.
(iii) A survey on Harbin consumers’ preferences and perception of Hong Kong brands.
(iv) A business networking meeting in Harbin to explore business opportunities between Hong Kong enterprises and Mainland companies.
(v) A one-day study tour in Harbin.
(vi) A seminar to announce the finding of the survey and business tour in Harbin.
(vii) A publicity campaign including media briefing and advertisements in newspaper and magazines.
(viii) A series of promotional materials including leaflet, brochure and souvenir.
Project Duration (Months) :
15
Commencement Date :
17/02/2014 (dd/mm/yyyy)
Completion Date :
16/05/2015 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 4,708,440