Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD142006
English Title :
Capitalising on “Hong Kong brand effect” to help Hong Kong food producer companies develop the Mainland market
Chinese Title :
品牌致勝：利用“香港品牌效應”協助香港食品企業進軍內地市場
Target Sector :
Food and beverage
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Study/survey
Project Deliverables :
(i) Two Hong Kong Pavilions in food fairs, one in CChinese New Year Shopping Festival in Chengdu and the other in Guangzhou International Food & Ingredient Fair.
(ii) Four promotional activities.
(iii) Four knowledge sharing sessions.
(iv) Eight training workshops.
(v) An electronic case book summarises the project content.
(vi) A promotional video.
(vii) A project website to announce project information and deliverables.
Project Duration (Months) :
18
Commencement Date :
01/02/2015 (dd/mm/yyyy)
Completion Date :
31/07/2016 (dd/mm/yyyy)
Grantee :
The Hong Kong Food Council Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
The Hong Kong Federation of Restaurants & Related Trades Limited
The Chinese General Chamber of Commerce
Implementation Agent(s) :
Fund Approved :
HK$ 3,337,200