Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD143004
English Title :
Assisting Hong Kong Brands to Explore Northern Mainland Market through Organising “Tianjin Hong Kong Brand Festival” Serial Activities
Chinese Title :
舉辦「天津香港品牌節」系列活動以協助香港品牌拓展中國華北市場
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A training workshop to enrich Hong Kong brand operators’ knowledge on sales tactics in the Mainland.
(ii) A showcase gallery with a thematic zone in “2015 Hong Kong Trendy Products Expo, Tianjin” to display products of Hong Kong brands.
(iii) Six topical performances to promote selected products of Hong Kong brands.
(iv) Two distributor panel discussions in Tianjin and Baoding to share views on socio-economic environment and commercial practices of the northern Mainland.
(v) Three consumer focus group discussions in Tianjin and Baoding to demonstrate Tianjin consumers’ perception of Hong Kong brands.
(vi) An experience sharing seminar to announce the finding of the studies on consumers and distributors in the northern Mainland.
(vii) A publicity campaign including media briefing and advertisements in newspaper and magazines.
(viii) A series of promotional materials including leaflet, brochure and souvenir.
(ix) A website to promote project activities.
Project Duration (Months) :
12
Commencement Date :
01/03/2015 (dd/mm/yyyy)
Completion Date :
29/02/2016 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 4,786,200