Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD143006
English Title :
Promote the Hong Kong Wine Industry to the Mainland Market
Chinese Title :
推廣香港葡萄酒業形象並拓展內銷市場
Target Sector :
Food and beverage
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Four seminars to promote the project, introduce customs facilitation arrangement, relevant schemes on wine management and registration and market promotion, etc.
(ii) A Hong Kong Pavilion to be set up in the 92nd China Food and Drinks Fair, the 14th China (Guangzhou) International Wine & Spirits Exhibition, TopWine China 2015, Shenzhen, Hong Kong and Macau International Wine Fair 2015 and the 15th Shanghai International Wine & Spirits Exhibition 2015.
(iii) Ten seminars to be held during the exhibitions to promote Hong Kong’s position as “Asia’s wine hub” and introduce the customs facilitation measures, wine registration schemes and supporting services provided by the Hong Kong wine industry, etc.
(iv) Five exchange sessions to be organised during the exhibitions to provide a platform for Hong Kong and Mainland wine companies to network and build the reputation of Hong Kong wine industry in Mainland.
Project Duration (Months) :
15
Commencement Date :
01/03/2015 (dd/mm/yyyy)
Completion Date :
31/05/2016 (dd/mm/yyyy)
Grantee :
Hong Kong Wine Chamber of Commerce Limited
Collaborating Organisation(s) :
GS1 Hong Kong Limited
Hong Kong Quality Assurance Agency
Hong Kong Trade Development Council
Hong Kong Sea Transport and Logistics Association Limited
The Association for Hong Kong Catering Services Management Limited
The Chamber of Hong Kong Logistics Industry Limited
Hong Kong Wine Judges Association
China Hotel Purchasing and Supplying Association
Implementation Agent(s) :
Fund Approved :
HK$ 3,039,300