Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD143007
English Title :
Unite Hong Kong brands in different sectors – to penetrate Mainland market with Hong Kong lifestyle
Chinese Title :
凝聚香港不同界別的品牌優勢，以「香港品牌 – 品味時尚」的整體形象打入內銷市場
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A “Hong Kong Lifestyle Experience Centre” in ShanghaiMart to demonstrate Hong Kong lifestyle and areas for individual brands.
(ii) An opening ceremony for the Centre.
(iii) Booths in Shanghai Textile & Apparel Trade Fair in ShanghaiMart for networking.
(iv) Three networking events with guided tours and experience sharing sessions.
(v) A promotional video.
(vi) A directory to illustrate Hong Kong lifestyle and products of participating brands.
(vii) A project website to disseminate project information.
(viii) A series of promotional activities through social media and magazines.
Project Duration (Months) :
24
Commencement Date :
01/05/2015 (dd/mm/yyyy)
Completion Date :
30/04/2017 (dd/mm/yyyy)
Grantee :
Federation of Hong Kong Brands Limited
Collaborating Organisation(s) :
The Hong Kong General Chamber of Small and Medium Business Limited
Hong Kong Jewelry Manufacturers' Association Limited
Hong Kong Trade Development Council
The Federation of Hong Kong Watch Trades and Industries Limited
The Federation of Hong Kong Footwear Limited
Hong Kong Gemstone Manufacturers' Association Limited
Hong Kong Apparel Society Limited
Hong Kong Footwear Association Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 3,571,362