Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)

Project Details
Project Reference : BUD151006  
English Title : Expanding the Domestic Market for Hong Kong Cosmetics Industry  
Chinese Title : 為香港化妝品行業拓展國內市場  
Target Sector : Other manufacturing industries
Import & export trade
Project Objective : Branding & Domestic Sales  
Project Nature : Process/product/technology development or improvement
Promotional activities/competitions/awards
Project Deliverables : (a) A market survey to understand the characteristics of potential sales channels for medium-end cosmetics.
(b) Two editorial articles in major industrial magazines to summarise the findings of the market survey.
(c) Two thematic seminars on cosmetics import and trade regulations and sales channels development.
(d) A Hong Kong pavilion in two Mainland exhibitions at Southern and/or Eastern Mainland to promote the image of good business integrity and the wide variety of products from emerging brands being distributed by Hong Kong enterprises.
(e) Two business networking sessions to explore potential collaborations with Mainland buyers/retailers.
(f) An album directory to introduce the Hong Kong cosmetics traders during the exhibitions.
(g) A promotional video to demonstrate the business integrity of Hong Kong cosmetics merchants.
 
Project Duration (Months) : 24  
Commencement Date : 01/04/2016 (dd/mm/yyyy)
Completion Date : 31/03/2018 (dd/mm/yyyy)
Grantee : The Cosmetic & Perfumery Association of Hong Kong Limited  
Collaborating Organisation(s) : Hong Kong Trade Development Council
Hong Kong Hair & Beauty Merchants Association Limited
Federation of Beauty Industry (H.K.) Limited
CIDESCO Section China - International CICA Association of Esthetics Limited
Hong Kong Image Designer Association (Non Profit Making) Limited
Hong Kong Association of Professional Aestheticians International
Hong Kong International Professional Trainers Association
AHMA Limited
Asian Professional Image Association
Implementation Agent(s) : Hong Kong Productivity Council
Fund Approved : HK$ 2,126,610