Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD153003
English Title :
Promoting "Hong Kong Graphic Arts" as a brand to assist Hong Kong Graphic Arts service providers in entering the Mainland market
Chinese Title :
推廣“香港印藝”區域品牌協助行業相關企業進入國內市場
Target Sector :
Printing and publishing
Creative industries
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Interviews with successful graphic arts enterprises/practitioners, representatives of Hong Kong and Mainland printing and graphic arts associations with experience in the Mainland market.
(ii) A charter for the Hong Kong printing and graphic design industries.
(iii) An e-directory introducing Hong Kong printing and graphic arts enterprises.
(iv) Three Hong Kong pavilions at SmartHK (Chengdu), China Beijing International Gifts,
Premium and Houseware Exhibition (Beijing) and Paperworld China 2017 (Shanghai) to promote “Hong Kong Graphic Arts”.
(v) Six seminars in the exhibitions for experience sharing and networking.
(vi) A guidebook to summerise the project result.
(vii) A half-day dissemination seminar in Hong Kong for experience sharing.
(viii) A series of promotional material including leaflets and promotional videos.
(ix) A project webpage to promote the project activities.
Project Duration (Months) :
24
Commencement Date :
22/03/2016 (dd/mm/yyyy)
Completion Date :
21/03/2018 (dd/mm/yyyy)
Grantee :
Graphic Arts Association of Hong Kong Limited
Collaborating Organisation(s) :
The Hong Kong Designers Association
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 3,617,186