Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD153007
English Title :
Assisting Hong Kong Enterprises to Explore Liaodong Peninsula and Adjacent Markets through Organising “Hong Kong Brand + Dalian” Serial Activities
Chinese Title :
舉辦「香港品牌+大連」系列活動協助港商探索遼東半島及周邊市場
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Study/survey
Project Deliverables :
(i) A showcase gallery with a thematic zone in “2016 Hong Kong Trendy Products Expo, Dalian” to display products of Hong Kong brands.
(ii) Six topical performances to promote selected products of Hong Kong brands.
(iii) An interactive camp to engage active participation of visitors.
(iv) A half-day business study tour in Dalian.
(v) A series of in-depth interviews with Mainland distributors in Dalian and adjacent regions.
(vi) Three case studies on Hong Kong companies with experience in sales in Liaodong and adjacent Mainland markets.
(vii) An experience sharing seminar to announce the findings of the business study tour, interviews with distributors and case studies in the region.
(viii) A publicity campaign including media briefing and advertisements in newspaper and magazines.
(ix) A series of promotional material including leaflet and brochure.
(x) A webpage to promote project activities.
Project Duration (Months) :
13
Commencement Date :
16/03/2016 (dd/mm/yyyy)
Completion Date :
15/04/2017 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 4,871,790