Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD162002
English Title :
Promote “Made by Hong Kong” toys as safe quality toys in the Mainland through online & offline digital marketing
Chinese Title :
利用線上線下互動平台拓展內銷市場，推廣安全優質「香港玩具」品牌
Target Sector :
Toys
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Six training workshops in Hong Kong to enrich the industry’s knowledge of the Mainland market.
(ii) A five-day study mission to Hangzhou (杭州) and Shanghai (上海) cum business matching events.
(iii) Two half-day toy and design business networking events in Hong Kong for networking.
(iv) An online promotion campaign comprising “Made by Hong Kong” toys directory.
(v) Two booths at the International Trade Fair for Toys & Preschool Educational Resources in Shanghai and Hong Kong Toys & Games Fair in Hong Kong to promote“Made by Hong Kong” toys.
(vi) “Made by Hong Kong” toy interactive displays at department stores / shopping malls for about one year to provide personal experience to visitors.
(vii) A publicity campaign to promote the project including advertisements and documentary video.
(viii) A series of promotional materials including booklets and leaflets.
Project Duration (Months) :
24
Commencement Date :
16/01/2017 (dd/mm/yyyy)
Completion Date :
15/01/2019 (dd/mm/yyyy)
Grantee :
The Toys Manufacturers' Association of Hong Kong Limited
Collaborating Organisation(s) :
Hong Kong Trade Development Council
Hong Kong Toys Council
Asian Licensing Association Company Limited
China Toy and Juvenile Products Association
International Licensing Industry Merchandisers Association Limited
Design Council of Hong Kong, Federation of Hong Kong Industries
Guangdong Toy Association
Dongguan Toys & Juvenile Products Association
Implementation Agent(s) :
Federation of Hong Kong Industries
Fund Approved :
HK$ 4,331,304