Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD162006
English Title :
Organising “‘Celebration! Loving Hong Kong’ Brand Festival in Beijing” serial activities to promote Hong Kong brands’ collective image
Chinese Title :
舉辦「『喜‧愛香港』品牌聚京城」系列活動以提升香港品牌的集體形象
Target Sector :
Enterprises in general
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) An exhibition zone at the 2017 Hong Kong Trendy Products Expo, Beijing to display the products of Hong Kong brands.
(ii) A thematic image display gallery to demonstrate the collective image of Hong Kong brands.
(iii) Six topical stage performancesto promote the representative products and services of Hong Kong brands.
(iv) A joint promotional giveaway campaign to offer discounts and free gifts to Mainland customers.
(v) A business exchange meeting in Beijing for the exchange of business views between Hong Kong and Mainland brand operators.
(vi) A brand story e-book with a launching ceremony to feature the successful stories of brands participating in the gallery.
(vii) An experience sharing seminar in Hong Kong for experience sharing and the exchange of views.
(viii) A publicity campaign to promote the project deliverables including media briefing and advertisements.
(ix) A series of promotional materials including brochures and souvenirs.
(x) A project website to promote project activities.
Project Duration (Months) :
13
Commencement Date :
01/12/2016 (dd/mm/yyyy)
Completion Date :
31/12/2017 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 5,000,000