Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD163002
English Title :
Inheritance + Innovation: Capitalising on “Hong Kong brand effect” to help Hong Kong food producer companies develop the Mainland market
Chinese Title :
傳承經典、敢於創新：利用“香港品牌效應”協助香港食品企業發展內地市場
Target Sector :
Food and beverage
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Four workshops to provide updated information to enhance the knowledge and skills of Hong Kong food producer companies in developing the Mainland market.
(ii) Two Hong Kong pavilions in two Mainland food fairs to promote the brands and strengths of Hong Kong food industry.
(iii) Two knowledge-sharing seminars to share insights and experiences of developing the Mainland market with Hong Kong food producer companies.
(iv) A promotional video to promote and demonstrate the strengths of Hong Kong food industry.
(v) An e-version casebook to summarise the content of project deliverables.
(vi) A project website to promote project activities and disseminate project information.
(vii) A series of promotional materials including advertisements leaflets and banners to promote the Hong Kong food industry.
Project Duration (Months) :
18
Commencement Date :
15/06/2017 (dd/mm/yyyy)
Completion Date :
14/12/2018 (dd/mm/yyyy)
Grantee :
The Hong Kong Food Council Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
The Hong Kong Federation of Restaurants & Related Trades Limited
The Chinese General Chamber of Commerce
Implementation Agent(s) :
Fund Approved :
HK$ 2,586,150