Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD164002
English Title :
Fashion Now 2017 - HK Fashion Brands Crossover Collaborate with Mainland Retailers
Chinese Title :
香港及內地時尚品牌聯乘
Target Sector :
Textiles and clothing
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Two catwalk shows in Beijing and Shanghai fashion weeks to promote the product’s creativity and marketability of Hong Kong fashion industry.
(ii) Two showroom exhibitions following the catwalk shows to showcase the collections of Hong Kong fashion brands after each catwalk show.
(iii) Four sharing seminars in Hong Kong for experience sharing.
(iv) A Hong Kong fashion guide containing introduction and contacts of Hong Kong fashion brands.
(v) Two promotional videos featuring activities under the project and successful stories of collaboration between Hong Kong fashion brands and Mainland retailers.
(vi) A series of promotional materials including invitation cards and posters to promote the project.
Project Duration (Months) :
9
Commencement Date :
16/07/2017 (dd/mm/yyyy)
Completion Date :
15/04/2018 (dd/mm/yyyy)
Grantee :
Design Renaissance Foundation Limited
Collaborating Organisation(s) :
Hong Kong Trade Development Council
Fashion Farm Foundation Limited
Hong Kong Design Centre Limited
Mercedes-Benz China Fashion Week Organising Committee
Shanghai Fashion Week Organising Committee
Implementation Agent(s) :
Fund Approved :
HK$ 4,013,550