Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD164005
English Title :
To enhance the sales in the Mainland by exhibiting the strength of Hong Kong watch brand owners in terms of sales, services, product design and brand
Chinese Title :
透過展現香港鐘表業於銷售、服務、產品設計及品牌等方面的優勢，為香港鐘表品牌持有者拓展內銷市場
Target Sector :
Watches and clocks
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Four Hong Kong pavilions with business matching sessions in Mainland exhibitions to promote the “Premium Service and Innovation” image of Hong Kong watch brands;
(ii) A dissemination seminar to share experience and findings about the Mainland market situations obtained from the exhibitions with the industry;
(iii) A promotional video to promote the strengths of the industry in terms of product design, creativity and services;
(iv) Leaflets to promote the strengths of the industry; and
(v) Project webpages to promote the industry and disseminate project deliverables.
Project Duration (Months) :
24
Commencement Date :
01/06/2017 (dd/mm/yyyy)
Completion Date :
31/05/2019 (dd/mm/yyyy)
Grantee :
The Federation of Hong Kong Watch Trades and Industries Limited
Collaborating Organisation(s) :
Hong Kong Watch Manufacturers Association Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 2,635,290