Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD171003
English Title :
To promote brand of Hong Kong wine industry to become the first choice of procurement in the Mainland Market
Chinese Title :
推動香港葡萄酒業品牌促使香港葡萄酒貿易及零售商成為內地市場採購之首選
Target Sector :
Food and beverage
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A Hong Kong Wine Centre in Fuzhou free trade zone to promote the collective image of Hong Kong wine industry through product display and other promotional activities including wine tasting workshops.
(ii) Four Hong Kong pavilions in Mainland exhibitions to promote the brands and strengths of Hong Kong wine industry.
(iii) Two seminars to share knowledge about the authentic source of wine and e-commerce development of wine trading.
(iv) Two wine warehouse visits to demonstrate the environment and management requirements of wine storage.
(v) A project booklet to summarise project outcomes and disseminate project information.
Project Duration (Months) :
24
Commencement Date :
01/10/2017 (dd/mm/yyyy)
Completion Date :
30/09/2019 (dd/mm/yyyy)
Grantee :
Hong Kong Wine Chamber of Commerce Limited
Collaborating Organisation(s) :
GS1 Hong Kong Limited
Hong Kong Trade Development Council
The Hong Kong Food Council Limited
Implementation Agent(s) :
Hong Kong Quality Assurance Agency
Fund Approved :
HK$ 3,842,820