Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD174002
English Title :
Branding scheme for the promotion of “Designed by Hong Kong” (design industry) and “Made by Hong Kong” (manufacturers): reaching out to the Mainland market – Shenzhen and Chengdu
Chinese Title :
走進國內市場之品牌推廣計劃：「香港設計」、「香港製造」- 深圳及成都
Target Sector :
Creative industries
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A Hong Kong pavilion in Chengdu Creativity and Design Week exhibition to showcase products designed and made by Hong Kong companies;
(ii) A product showroom in Chengdu to promote the “Designed by Hong Kong” and “Made by Hong Kong” brands through product display;
(iii) Five seminars and five business networking sessions in Chengdu showroom for Hong Kong companies to meet with Mainland potential buyers;
(iv) A product showroom in Shenzhen to promote the “Designed by Hong Kong” and “Made by Hong Kong” brands through product display;
(v) Five seminars and five business networking sessions in Shenzhen showroom for Hong Kong companies to meet with Mainland potential buyers;
(vi) Two dissemination seminars in Hong Kong to share experiences and project results with Hong Kong design and manufacturing sectors;
(vii) A project website to disseminate project information and promote project events;
(viii) Three videos to promote and record the project events;
(ix) A promotional campaign including online promotion on Mainland and Hong Kong social media to promote the project; and
(x) A series of promotional materials including posters, postcards and invitation cards, etc.
Project Duration (Months) :
18
Commencement Date :
15/06/2018 (dd/mm/yyyy)
Completion Date :
14/12/2019 (dd/mm/yyyy)
Grantee :
Federation of Hong Kong Industries
Collaborating Organisation(s) :
Hong Kong Productivity Council (HKPC)
Hong Kong Designers Association (HKDA)
Hong Kong Jewellery & Jade Manufacturers Association (HKJJA)
Hong Kong Electrical Appliance Industries Association Limited
Hong Kong Young Industrialists Council (HKYIC)
Hong Kong Trade Development Council
Institute of Print-media Professionals Limited
Fashion Farm Foundation (FFF)
Hong Kong Footwear Association Limited
The Hong Kong Federation of Design Associations Limited (FHKDA)
Hong Kong Toys Council (HKTC)
Interior Design Association (HK) Limited (HKIDA)
Hong Kong Fashion Designers Association (HKFDA)
Chengdu Xindongfang Exhibition Limited Company
Hong Kong Fur Federation (HKFF)
Hong Kong Electronics Industry Council
Association for Creative Education
Hong Kong Economic and Trade Office in Guangdong
Implementation Agent(s) :
Industrial Designers Society of Hong Kong
Fund Approved :
HK$ 3,558,582