Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD174005
English Title :
Building and sustaining the Hong Kong’s interior design services (HKIND) as a brand for upgrading domestic sales in the Mainland
Chinese Title :
透過建立及維持香港室內設計服務之品牌拓展內銷市場
Target Sector :
Creative industries
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A Hong Kong pavilion at Chengdu Creativity and Design Week to promote the brand image of Hong Kong interior design industry.
(ii) Two seminars during the exhibition to promote the up-and-coming Hong Kong interior design enterprises.
(iii) An industry directory by virtual reality technology to promote Hong Kong interior design industry.
(iv) A dissemination seminar to share experience of Hong Kong enterprises in the exhibition and Mainland interior designers with the industry.
(v) A promotional video to show the highlights of pavilion and dissemination seminar.
(vi) Project webpages to disseminate project information and promote the project deliverables.
(vii) A series of promotional activities, including leaflets, posters and advertisements on social media.
Project Duration (Months) :
12
Commencement Date :
15/07/2018 (dd/mm/yyyy)
Completion Date :
14/07/2019 (dd/mm/yyyy)
Grantee :
Interior Design Association (HK) Limited
Collaborating Organisation(s) :
Hong Kong Trade Development Council (HKTDC)
Chengdu Xindongfang Exhibition Limited Company
Sina
Implementation Agent(s) :
Fund Approved :
HK$ 2,881,620