Enquiry on Funded Projects

Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)

Project Details
Project Reference :	BUD174005
English Title :	Building and sustaining the Hong Kong’s interior design services (HKIND) as a brand for upgrading domestic sales in the Mainland
Chinese Title :	透過建立及維持香港室內設計服務之品牌拓展內銷市場
Target Sector :	Creative industries
Project Objective :	Branding & Domestic Sales
Project Nature :	Promotional activities/competitions/awards
Project Deliverables :	(i) A Hong Kong pavilion at Chengdu Creativity and Design Week to promote the brand image of Hong Kong interior design industry. (ii) Two seminars during the exhibition to promote the up-and-coming Hong Kong interior design enterprises. (iii) An industry directory by virtual reality technology to promote Hong Kong interior design industry. (iv) A dissemination seminar to share experience of Hong Kong enterprises in the exhibition and Mainland interior designers with the industry. (v) A promotional video to show the highlights of pavilion and dissemination seminar. (vi) Project webpages to disseminate project information and promote the project deliverables. (vii) A series of promotional activities, including leaflets, posters and advertisements on social media.
Project Duration (Months) :	12
Commencement Date :	15/07/2018 (dd/mm/yyyy)
Completion Date :	14/07/2019 (dd/mm/yyyy)
Grantee :	Interior Design Association (HK) Limited
Collaborating Organisation(s) :	Hong Kong Trade Development Council (HKTDC) Chengdu Xindongfang Exhibition Limited Company Sina
Implementation Agent(s) :
Fund Approved :	HK$ 2,881,620