Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD174006
English Title :
Combine the superiorities of Hong Kong and Mainland – to extend the reach in domestic market with Hong Kong Design by launching the “Made in China – Design in Hong Kong” programme
Chinese Title :
結合中港優勢，推廣“香港好設計，內地展商機”計劃
Target Sector :
Creative industries
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) One press conference in the Mainland to launch the project and promote Hong Kong design products.
(ii) Two Hong Kong pavilions with business matching sessions at the 124th and 125th China Import and Export Fair to promote Hong Kong product design and enhance collaboration between Hong Kong designers and Mainland manufacturers.
(iii) Four design forums during the exhibitions to introduce Hong Kong designers, share their experience with other designers and manufacturers, and promote the competitive edges of Hong Kong design products to Mainland buyers.
(iv) Two rounds of voting during the exhibitions to promote the designs to be showcased in the pavilions.
(v) Two interviews with the winning designers of the voting in Mainland design related magazines.
(vi) Two eBooks to promote Hong Kong product design and demonstrate the successful collaboration between Hong Kong designers and Mainland manufacturers.
(vii) Three promotional videos to demonstrate outstanding Hong Kong design products.
(viii) A project website to disseminate project information and promote the project deliverables.
(ix) A series of promotional activities, including advertisements on social media.
Project Duration (Months) :
18
Commencement Date :
15/06/2018 (dd/mm/yyyy)
Completion Date :
14/12/2019 (dd/mm/yyyy)
Grantee :
Hong Kong Design Trade Association Limited
Collaborating Organisation(s) :
Hong Kong Trade Development Council
Hong Kong Design Centre Limited
Mode of Design Alliance
Design Council of Hong Kong, Federation of Hong Kong Industries
The Hong Kong Polytechnic University School of Design Alumni Association Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 3,598,362