Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD181005
English Title :
Fashion Now 2018 - HK fashion brands crossover collaborate with Mainland retailers
Chinese Title :
香港時尚品牌在國內
Target Sector :
Textiles and clothing
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Two catwalk shows in the fashion weeks in Beijing and Shenzhen to promote the designs of Hong Kong fashion industry.
(ii) Two showroom exhibitions to showcase the products of Hong Kong fashion brands during the fashion weeks.
(iii) Two seminars in the showrooms for promotion of Hong Kong fashion brands to the Mainland buyers/visitors.
(iv) A Hong Kong fashion guide containing the contacts and introduction of Hong Kong fashion brands.
(v) Two promotional videos featuring successful stories of Hong Kong fashion brands and the project activities.
(vi) A series of promotional activities and materials, including invitation cards and posters to promote the project.
Project Duration (Months) :
11
Commencement Date :
25/09/2018 (dd/mm/yyyy)
Completion Date :
24/08/2019 (dd/mm/yyyy)
Grantee :
Design Renaissance Foundation Limited
Collaborating Organisation(s) :
Hong Kong Designers Association Limited
Hong Kong Trade Development Council
Vocational Training Council - Hong Kong Design Institute
Fashion Farm Foundation Limited
Hong Kong Apparel Society Limited
The Hong Kong Federation of Design Associations Limited
Hong Kong Design Centre Limited
Caritas Bianchi College of Careers
Shenzhen Fashion Week Organising Committee
Implementation Agent(s) :
Frame Works Limited
Fund Approved :
HK$ 3,918,375