Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD182003
English Title :
To extend business opportunities in the Mainland by setting up pavilions of Hong Kong jewellery industry in jewellery exhibitions in the Mainland
Chinese Title :
於內地珠寶展設立香港珠寶業展示館，以擴展國內珠寶市場的發展
Target Sector :
Jewellery
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Four Hong Kong pavilions with networking events at the China International Gold, Jewellery and Gem Fair in Shenzhen, Chengdu International Jewellery Fair in Chengdu, Shunde International Jewellery Show in Shunde and China International Jewellery & Gems Fair in Beijing to promote the capabilities of Hong Kong jewellery industry in manufacturing mid-to-high-end products.
(ii) A catwalk show at the Shunde International Jewellery Show to promote the image of Hong Kong jewellery products.
(iii) A promotional video to promote the competitive edges of Hong Kong jewellery industry with emphasis on the advanced craftsmanship and fashionable design.
(iv) An introductory session to share information on the Mainland market and introduce the project.
(v) Two dissemination seminars to share the experience of participating companies in the project events with the industry.
(vi) Two editorials in Mainland industrial magazines to promote the image of the Hong Kong jewellery industry and the pavilions in the Mainland exhibitions.
(vii) Project webpages to disseminate the project information.
(viii) A series of promotional activities, including promotion on social media platforms.
Project Duration (Months) :
29
Commencement Date :
15/12/2018 (dd/mm/yyyy)
Completion Date :
14/05/2021 (dd/mm/yyyy)
Grantee :
H. K. Gold & Silver Ornament Workers & Merchants General Union Limited
Collaborating Organisation(s) :
The Hong Kong General Chamber of Small and Medium Business Limited
The Chinese Manufacturers' Association of Hong Kong
Hong Kong Jewelry Manufacturers' Association Limited
Hong Kong Trade Development Council
Hong Kong Gemstone Manufacturers' Association Limited
Hong Kong Pearl Association
Hong Kong Jewellery Designers Association Company Limited
Asia Pacific Creator Association Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Productivity (Shenzhen) Consulting Company Limited.
Fund Approved :
HK$ 2,574,771