Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)
Project Details
Project Reference :
BUD183002
English Title :
To enhance the competitiveness of Hong Kong fur industry by promoting the capability of Hong Kong fur industry to potential buyers in Mainland China
Chinese Title :
香港毛皮業透過向中國潛在買家推廣行業的優勢，提升市場競爭力
Target Sector :
Textiles and clothing
Project Objective :
Branding & Domestic Sales
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A briefing sessions to recruit Hong Kong fur enterprises to participate in the project events.
(ii) A Hong Kong pavilion with a business networking session at the China International Fashion Fair 2019 (Fall edition) in Shanghai to promote the capabilities of the Hong Kong fur industry in offering high quality fur products.
(iii) Two catwalk shows at the Hong Kong pavilion to promote Hong Kong fur products.
(iv) A dissemination seminar to share the participants’ experience and knowledge gained from the project with SMEs in the fur industry.
(v) A project website to promote Hong Kong fur industry and project activities, and disseminate project results.
(vi) A series of promotional activities, including leaflets, on-site promotion and advertisements on the Mainland industry journals and websites.
Project Duration (Months) :
17
Commencement Date :
01/05/2019 (dd/mm/yyyy)
Completion Date :
30/09/2020 (dd/mm/yyyy)
Grantee :
Federation of Fur Manufacturers and Dealers (Hong Kong) Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Hong Kong Trade Development Council
Federation of Hong Kong Industries
International Fur Federation – China Office
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 2,077,920