Enquiry on Projects funded
under the BUD Fund (Organisation Support Programme)

Project Details
Project Reference : BUD183003  
English Title : Enhancing the 'Hong Kong Graphic Arts' regional brand and establishing an industry e-platform for assisting graphic arts enterprises to expand the Mainland market  
Chinese Title : 深化「香港印藝」區域品牌 建立產業多元平台 協助印藝企業拓展內地市場  
Target Sector : Printing and publishing
Project Objective : Branding & Upgrading & Domestic Sales  
Project Nature : Promotional activities/competitions/awards
Project Deliverables : (i) A competition on collaborative innovation to select outstanding graphic arts products for display at the pavilions, pop-up stores and dissemination seminar.

(ii) Two Hong Kong pavilions in exhibitions in Chengdu and Beijing to promote the brand “Hong Kong Graphic Arts” in the Mainland market.

(iii) Four business matching events to enhance interaction with potential Mainland buyers and facilitate business exchanges.

(iv) Two pop-up stores in Beijing and Changsha to explore the business-to-consumer (B2C) market.

(v) A logo scheme to further promote the quality standard of “Hong Kong Graphic Arts”.

(vi) A website for the Hong Kong graphic arts industries to facilitate interaction among industry players and to promote the “Hong Kong Graphic Arts” brand to Mainland buyers.

(vii) A launching seminar to launch the “Hong Kong Graphic Arts” logo scheme and the website.

(viii) Two seminars in Hong Kong to encourage collaborative innovation in the graphic arts industries and to facilitate exchange of ideas among industry players.

(ix) Two company visits to enhance participants’ understanding of the use of technologies for innovation.

(x) A guidebook to share information on the prize-winning products, interviews with winning teams and industry experts, and project events.

(xi) A dissemination seminar to disseminate project outcomes and to present awards to the winning teams.

(xii) A series of promotional activities to publicise the project events and to encourage participation.
 
Project Duration (Months) : 33  
Commencement Date : 10/03/2019 (dd/mm/yyyy)
Completion Date : 09/12/2021 (dd/mm/yyyy)
Grantee : Graphic Arts Association of Hong Kong Limited  
Collaborating Organisation(s) : Hong Kong Designers Association
Implementation Agent(s) : Hong Kong Productivity Council
Productivity (Shenzhen) Consulting Company Limited.
Fund Approved : HK$ 2,886,001