Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D02000283
English Title :
To assist small and medium watch and clock manufacturers in developing their own brands for entry into China market
Chinese Title :
協助中小型鐘表製造商建立自己品牌，開拓中國市場
Target Sector :
Watches and clocks
Project Nature :
Process/product/technology development or improvement
Project Deliverables :
(i) Branding self evaluation kit
(ii) China watches and clock research
(iii) Branding development guidebook
(iv) Branding seminars
Project Duration (Months) :
12
Commencement Date :
01/11/2002 (dd/mm/yyyy)
Completion Date :
31/10/2003 (dd/mm/yyyy)
Grantee :
Hong Kong Watch Manufacturers Association Limited
Collaborating Organisation(s) :
Hong Kong Institute of Marketing Limited
Implementation Agent(s) :
Polyu Technology and Consultancy Co. Limited
Institute for Enterprise/PolyU Technology & Consultancy Company Ltd., The Hong Kong Polytechnic University
Fund Approved :
HK$ 797,400