Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D02002045
English Title :
Visitors from Mainland China as a source of business to SMEs
Chinese Title :
中國內地旅客作為中小企的客源
Target Sector :
Tourism
Project Nature :
Study/survey
Project Deliverables :
(i) A study report on:
-the specific market segments and detailed profiling of the Mainland visitors;
-service gaps to be rectified; and
-recommendations and business strategies for SMEs in the 4 major tourism services sectors (audio video and consumer electronic, jewellery & watches, fashion and beauty, and restaurants).
(ii) A practical manual on service standards and code of conduct and ethics pertaining to the rendering of services to Mainland Chinese visitors. (http://sncv.smehk.com/main.html)
(iii) Videos and CD-ROMs.
(iv) Press conference and seminar.
Project Duration (Months) :
12
Commencement Date :
05/01/2004 (dd/mm/yyyy)
Completion Date :
04/01/2005 (dd/mm/yyyy)
Grantee :
Quality Tourism Services Association
Collaborating Organisation(s) :
Implementation Agent(s) :
Polyu Technology and Consultancy Co. Limited
Fund Approved :
HK$ 666,000