Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D04004037
English Title :
'Strategic Marketing for SMEs' TV Programmes
Chinese Title :
'中小企市場營銷策略'電視特輯
Target Sector :
SMEs in general
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
The project deliverables are as follows:
a. Ten TV programmes showing real case examples applying successful marketing strategies;
b. 5,000 books offering SMEs references on sophisticated marketing strategies;
c. 5,000 CD-Roms recording TV programmes;
d. An Internet based platform for disseminating information about marketing strategies, experience and advice shared by marketing professionals, Frequent Asked Questions, etc.
Through the above deliverables, SMEs can learn to capitalise on the opportunities and economic benefits offered by CEPA using Hong Kong as a business base.
Project Duration (Months) :
22
Commencement Date :
01/02/2006 (dd/mm/yyyy)
Completion Date :
30/11/2007 (dd/mm/yyyy)
Grantee :
Hong Kong Institute of Marketing Limited
Collaborating Organisation(s) :
MSc Programme in Marketing, The Chinese University of Hong Kong
Implementation Agent(s) :
Television Section, Radio Television Hong Kong
Fund Approved :
HK$ 1,856,200