Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D07003007
English Title :
Hong Kong International Toys Festival
Chinese Title :
香港國際玩具節
Target Sector :
SMEs in general
Toys
Import & export trade
Wholesale and retail
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) 6 seminars with themes on Hong Kong's sourcing advantages for toys.
(ii) A business forum to promote to international buyers Hong Kong produced household name toys.
(iii) A promotional video to highlight Hong Kong toy manufacturers' expertise in product safety standards, advanced systems on quality control and risk management.
(iv) A set of billboard/ decoration at prime locations in TST, promoting the "Hong Kong Toys District"
(v) A publicity campaign featuring advertising and interviews with leaders of Hong Kong toy industry in specialized toy journals and trade media in America and Europe.
(vi) A study tour for overseas buyers to visit factories in the Pearl River Delta, to demonstrate Hong Kong manufacturers' commitment to high levels of quality and safety standard.
Project Duration (Months) :
20
Commencement Date :
10/12/2007 (dd/mm/yyyy)
Completion Date :
09/08/2009 (dd/mm/yyyy)
Grantee :
Federation of Hong Kong Industries
Collaborating Organisation(s) :
The Toys Manufacturers' Association of Hong Kong Limited
Federation of Hong Kong Industries - Hong Kong Toys Council
Implementation Agent(s) :
Fund Approved :
HK$ 1,451,000