Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D08004008
English Title :
To present a "Sparkling China Hong Kong" image to enrich the Hong Kong brand effect in the World largest B2B Jewelry Show JCK Las Vegas 2009 (30 May - 2 June 2009)
Chinese Title :
於美國JCK拉斯維加斯珠寶展覽會 (2009年5月30日到6月2日)推廣「閃亮光采 - 中國香港珠寶」，提升香港珠寶業的品牌形象
Target Sector :
Jewellery
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Banner in the JCK Las Vegas Show official website and at Hall G Entrance
(ii) Advertisement in the JCK Magazine
(iii) Title Sponsorship for the Welcome Reception Function of the JCK Show
(iv) Set up two Visitors Information and Help Booths at China Hong Kong Pavilion
(v) Billboard for directing the traffic of buyers
(vi) Advertisement in the JCK Show Daily
(vii) Sponsorship of the JCK Show Official Paper Bag
(viii) Sponsorship of the JCK Show Official Lanyard for the Buyers
(ix) Production of the China Hong Kong Pavilion Exhibitors' Booklet
Project Duration (Months) :
6
Commencement Date :
20/04/2009 (dd/mm/yyyy)
Completion Date :
19/10/2009 (dd/mm/yyyy)
Grantee :
Hong Kong Jewelry Manufacturers' Association Limited
Collaborating Organisation(s) :
Implementation Agent(s) :
Fund Approved :
HK$ 1,700,550