Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D09001027
English Title :
Branding for Returns: The Path to Strong Brands for SMEs
Chinese Title :
品牌有價：中小企創建強勢品牌之道
Target Sector :
SMEs in general
Project Nature :
Management development
Project Deliverables :
(a) To conduct in-depth interviews with senior executives of around 20 SMEs and focus-group interviews with the senior and frontline staff of around 6 SMEs
(b) To compile a Case book (3,000 copies)
(c) To conduct 4 seminars and 8 workshops
(d) To set up a project website containing summary of seminar/workshop materials as online training manuals
Project Duration (Months) :
17
Commencement Date :
01/10/2009 (dd/mm/yyyy)
Completion Date :
28/02/2011 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
Polyu Technology and Consultancy Co. Limited
Asian Centre for Brand Management, The Hong Kong Polytechnic University
Fund Approved :
HK$ 642,000