Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D09003006
English Title :
Effective Branding for Hong Kong Catering Industry
Chinese Title :
有效地打造香港飲食業品牌
Target Sector :
Restaurants and hotels
Project Nature :
Management development
Project Deliverables :
(i) Two seminars and eight workshops (for staff at various levels) to equip SMEs with the knowledge and skills on brand building and management;
(ii) A training manual (with DVD), will also be available online for free download.
Project Duration (Months) :
22
Commencement Date :
01/03/2011 (dd/mm/yyyy)
Completion Date :
31/12/2012 (dd/mm/yyyy)
Grantee :
The Hong Kong Federation of Restaurants & Related Trades Limited
Collaborating Organisation(s) :
Implementation Agent(s) :
Polyu Technology and Consultancy Co. Limited
Public Policy Research Institute, The Hong Kong Polytechnic University
Fund Approved :
HK$ 1,249,200