Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D11001009
English Title :
New Media Marketing for PRC Domestic Sales
Chinese Title :
以新媒體拓展內銷市場
Target Sector :
SMEs in general
Project Nature :
Information technology
Manpower training
Promotional activities/competitions/awards
Project Deliverables :
(i) Research and interviews with leading social media networks in China, the end-users, and pioneer companies of the target sectors.
(ii) A consumer preference study on different social media networks in the PRD.
(iii) A practical guidebook《網上內銷一條龍小貼士》.
(iv) Three awareness seminars to promote the effectiveness of domestic sales through new media marketing.
(v) Four hands-on 2-day training workshops on setting up of online store, store design, payment mechanism, delivery logistics, etc.
(vi) An outstanding ambassador scheme to raise awareness of and give recognition to SMEs with outstanding performance in new media marketing.
(vii) A web portal to provide information on the project, and a virtual mentor platform to share experience with SMEs.
Project Duration (Months) :
18
Commencement Date :
01/10/2011 (dd/mm/yyyy)
Completion Date :
31/03/2013 (dd/mm/yyyy)
Grantee :
Hong Kong Small and Medium Enterprises Association Limited
Collaborating Organisation(s) :
Implementation Agent(s) :
Hong Kong Productivity Council
Hong Kong Wireless Technology Industry Association Limited
Fund Approved :
HK$ 1,053,000