Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D11001017
English Title :
Program to Explore Automotive Parts Aftermarket in Mainland by Collaborative Showcasing, Distribution Channels Building and Promotion
Chinese Title :
透過開拓銷售渠道、開發交流平台及集體展示產品，協助中小企進軍中國內地汽車零部件後市場
Target Sector :
Electronics
Metal Products
Other Manufacturing Industries
Plastics
Project Nature :
Promotional activities/competitions/awards
Others
Project Deliverables :
(i) A “Hong Kong Pavilion” showcase gallery in Guangzhou to display the overall capabilities of Hong Kong’s auto parts manufacturing industry.
(ii) A series of visit tours by the Guangdong and other potential distributors to the showcase gallery.
(iii) A series of promotional seminars to promote the concept of “Original Products by Hong Kong”.
(iv) Two products release conferences to build up business contacts with potential Mainland distributors.
(v) A series of advertisement to promote “Original Products by Hong Kong” at Mainland auto parts monthly magazine and internet search engines.
(vi) A project website to promote Hong Kong auto parts to the Mainland distributors and end users.
(vii) A program summary which contains findings on the effectiveness of the showcase gallery, visitors contact information, customer habits and market demand etc, for distribution to auto parts SMEs.
Project Duration (Months) :
22
Commencement Date :
01/10/2011 (dd/mm/yyyy)
Completion Date :
31/07/2013 (dd/mm/yyyy)
Grantee :
Hong Kong Auto Parts Industry Association Limited
Collaborating Organisation(s) :
The Hong Kong Electronic Industries Association Limited
The Hong Kong Metals Manufacturers Association Limited
Hong Kong Diecasting and Foundry Association Limited
Hong Kong Mould and Product Technology Association Limited
SAE International (Hong Kong) Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 1,452,240