Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D11002003
English Title :
Assisting Hong Kong Brands and Products to Explore Central China Market through Organizing “Wuhan Hong Kong Brand Week” Serial Activities
Chinese Title :
舉辦「武漢香港品牌週」系列活動協助香港品牌和產品拓展華中市場
Target Sector :
SMEs in general
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A showcase gallery at the “2012 Hong Kong Trendy Products Expo, Wuhan” to display products of Hong Kong SMEs.
(ii) A business networking meeting in Wuhan to explore business opportunities between Hong Kong SMEs and Mainland companies.
(iii) A survey on the preferences and spending pattern of Wuhan consumers.
(iv) A training workshop to enhance SMEs’ knowledge on brand development and marketing technique for the Mainland market.
(v) A publicity campaign including media briefing and advertisement on newspapers and magazines.
(vi) A set of promotional materials including leaflet, brochure and souvenir.
(vii) A project website to promote and update the project activities.
(viii) An experience sharing seminar in Hong Kong to disseminate the findings of the survey.
Project Duration (Months) :
10
Commencement Date :
01/11/2011 (dd/mm/yyyy)
Completion Date :
31/08/2012 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 2,000,000