Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D11002010
English Title :
Branding for Returns: Strategic Market Channeling to Strong Brands for SMEs
Chinese Title :
「品牌有價：戰略性利用銷售渠道創建強勢品牌」
Target Sector :
SMEs in general
Project Nature :
Study/survey
Project Deliverables :
(i) 4 seminars and 8 workshops;
(ii) guidelines to assist SMEs in choosing suitable brand strategies, target markets and brand promotion channels in the Mainland; and
(iii) a project website.
Project Duration (Months) :
18
Commencement Date :
15/11/2012 (dd/mm/yyyy)
Completion Date :
14/05/2014 (dd/mm/yyyy)
Grantee :
The Hong Kong General Chamber of Small and Medium Business Limited
Collaborating Organisation(s) :
Implementation Agent(s) :
Polyu Technology and Consultancy Co. Limited
China Business Centre,The Hong Kong Polytechnic University
Fund Approved :
HK$ 956,250