Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D11004003
English Title :
"SME Retail Service Excellence" Award
Chinese Title :
「零售中小企 優質服務獎」
Target Sector :
Restaurants and hotels
Professional Services (incl legal and acc service)
Tourism
Wholesale and retail
Project Nature :
Management development
Promotional activities/competitions/awards
Project Deliverables :
(i) A SME Retail Conference as project kick-off and award briefing.
(ii) A "SME Retail Service Excellence" Award programme.
(iii) A mobile application (App) as a marketing platform for interactive communication between SME retailers and their customers.
(iv) Two briefing sessions for SME retailers to familiarize with the mobile App.
(v) An award presentation ceremony cum experience-sharing session.
(vi) Feature press articles and video clips on award-winning cases.
(vii) A mobile version of the SME Retailers Portal.
(viii) Eight workshops for SME retailers.
(ix) Two company visits to larger-sized retailers.
Project Duration (Months) :
12
Commencement Date :
01/06/2012 (dd/mm/yyyy)
Completion Date :
31/05/2013 (dd/mm/yyyy)
Grantee :
Hong Kong Retail Management Association Limited
Collaborating Organisation(s) :
Implementation Agent(s) :
Hong Kong Wireless Development Centre Limited
Fund Approved :
HK$ 876,798