Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D17003009
English Title :
To strengthen the own branding products of Hong Kong electrical appliance industry – promote the collective image of smart design, advanced technology and high quality of Hong Kong electrical appliances target to the emerging markets
Chinese Title :
強化香港家電製造業的 OBM 業務，目標於新興市場推廣香港家電製造業的智能設計、先進科技及高質素的整體形象
Target Sector :
Electrical Appliances
Project Nature :
Process/product/technology development or improvement
Project Deliverables :
(i) Three Hong Kong pavilions in exhibitions in Poland, Brazil and Indonesia to promote the capabilities of Hong Kong electrical appliance industry;
(ii) A symposium to share the market trend of electrical appliances and opportunities in emerging markets;
(iii) Two business networking events during the symposium and the exhibition in Poland;
(iv) A dissemination seminar to share experience and advice in exploring the emerging markets;
(v) A promotional video to highlight the collective image of “smart design, high technology and high quality” of the industry;
(vi) Promotional booklets with an introduction of Hong Kong electrical appliance industry and a directory of Hong Kong electrical appliance manufacturers;
(vii) A project website to promote the industry to overseas buyers; and
(viii) A series of advertisements to promote the project, recruit participants and share project results.
Project Duration (Months) :
31
Commencement Date :
20/03/2018 (dd/mm/yyyy)
Completion Date :
19/10/2020 (dd/mm/yyyy)
Grantee :
Hong Kong Electrical Appliance Industries Association Limited
Collaborating Organisation(s) :
Hong Kong Trade Development Council
Federation of Hong Kong Industries - Electrical Products Group
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 2,298,025