Enquiry on Projects funded
under the SME Development Fund
Project Details
Project Reference :
D17004007
English Title :
Enhancing the Capability of Outbound SME Travel Agents for Service Innovation and Value Creation, responding to the New Business Challenge
Chinese Title :
提升中小企外遊旅行社的服務創新及價值創造能力，應對營商的新挑戰
Target Sector :
Tourism
Project Nature :
Study/survey
Project Deliverables :
(i) A questionnaire survey to understand the travel needs of potential and existing customers of outbound SME travel agents with a survey report to help SMEs develop new businesses;
(ii) Two seminars to disseminate the survey findings;
(iii) Four workshops to teach SMEs the skills in implementing service innovation;
(iv) A project website to disseminate project results; and
(v) Advertisements to promote the project and its deliverables.
Project Duration (Months) :
12
Commencement Date :
15/06/2018 (dd/mm/yyyy)
Completion Date :
14/06/2019 (dd/mm/yyyy)
Grantee :
Travel Industry Council of Hong Kong
Collaborating Organisation(s) :
The Federation of Hong Kong Chinese Travel Agents Limited
Hong Kong Association of Travel Agents (HATA) Limited
Hong Kong Outbound Tour Operators' Association Limited
International Chinese Tourist Association Limited
Hongkong Taiwan Tourist Operators Association
Hong Kong Association of China Travel Organisers Limited
Hongkong Japanese Tour Operators Association Limited
Society of IATA Passenger Agents Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 738,000