Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T19001012
English Title :
To establish and promote the brand image of “Made by Hong Kong” toys in the Mainland and Greater Bay Area
Chinese Title :
建立及推廣「香港製造」玩具的品牌形象，以拓展內地及大灣區的市場
Target Sector :
Toys
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) A “Made by Hong Kong” toys award to recognise the merits of toys made by Hong Kong companies in terms of design and technology;
(ii) Two Hong Kong pavilions in two exhibitions in Hong Kong and Shenzhen respectively to promote the competitive advantages of “Made by Hong Kong” toys;
(iii) A video to promote “Made by Hong Kong” toys; and
(iv) A series of promotional activities (including leaflets, eDMs and advertisements on industry publications and website) to publicise the project events.
Project Duration (Months) :
27
Commencement Date :
01/10/2019 (dd/mm/yyyy)
Completion Date :
31/12/2021 (dd/mm/yyyy)
Grantee :
The Toys Manufacturers' Association of Hong Kong Limited
Collaborating Organisation(s) :
Hong Kong Trade Development Council
Hong Kong Toys Council (HKTC)
Design Council of Hong Kong
Implementation Agent(s) :
Federation of Hong Kong Industries
Fund Approved :
HK$ 2,042,190