Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T19002005
English Title :
To promote Hong Kong wine industry as a trusted and professional brand and facilitate Hong Kong wine merchants to develop business in the ASEAN region
Chinese Title :
在東盟推廣香港葡萄酒業的可靠和專業品牌，協助香港葡萄酒貿易及零售商拓展東盟市場
Target Sector :
Food and beverage
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Two Hong Kong pavilions to promote the Hong Kong wine industry in Thailand and Singapore;
(ii) Three seminars to provide market information of the target ASEAN countries and knowledge of doing e-commerce business;
(iii) A guidebook to summarise the project outcome and information about the wine related policies and tips on doing business in ASEAN; and
(iv) A series of promotional activities, including eDMs and printed advertisements.
Project Duration (Months) :
29
Commencement Date :
01/07/2020 (dd/mm/yyyy)
Completion Date :
30/11/2022 (dd/mm/yyyy)
Grantee :
Hong Kong General Chamber of Wine and Spirits
Collaborating Organisation(s) :
Hong Kong Trade Development Council
The Professional Validation Centre of Hong Kong Business Sector Limited
Institution of Dining Art Limited
Hong Kong Federation of E-Commerce Limited
Hong Kong Bartenders Association Limited
Implementation Agent(s) :
Hong Kong Quality Assurance Agency
Fund Approved :
HK$ 1,484,999